About us

Every day we are looking for the most beautiful flowers and plants for your flower shop. Do you want to know how it all started? We are happy to tell our story to you!

About us

Every day we are looking for the most beautiful flowers and plants for your flower shop. Do you want to know how it all started? We are happy to tell our story to you!

How it started: Purmer Plantenhal

Kees Hofman, my father, started in the flower world at the age of 17 and discovered great opportunities in Germany. The flower market there was not yet blooming, and his stall was a great success. Everyone lined up to buy flowers at his stall.

After a number of years he returned to the Netherlands and opened his first store, the Purmer Plantenhal (PP). More shops soon followed, and he started buying his flowers directly from the auction. More and more other flower shops also wanted to benefit from this and that is how the flower wholesale business was created; PP Flowers. The shops still exist, but have been run by independent entrepreneurs for years now. Each under his own name.

Exploiting opportunities: the webshop and international sales

From an early age I, Danny Hofman, was fascinated by the colorful world of flowers. In 2012 I came to help within the company. First in logistics, later in purchasing. As I got older, I started to see more and more what I could do differently. I saw opportunities. Kees always bought on a large scale, so everything was cheap. However, customers could not decide for themselves what they wanted to buy, because they were dependent on what Kees bought. I wanted to change that.

In 2019 I took over under the name PP Flowers. With the arrival of our webshop and smart links, our customers can now choose from our extensive range, but also purchase directly from other importers and growers. This way they can purchase small numbers of different flowers, completely tailored to their own wishes and still benefit from affordable purchase prices.

PP Flowers therefore originated from the Purmer Plantenhal BV. Although the old name was great for our plants, it didn't fully cover the load, because we are also very strong in flowers. That's why we added the English word "flowers" to our name, also because we serve more and more international customers.

It runs in the family

Not only I am the proud owner of my own flower shops, Flower Power, my sister and brother-in-law are proud owners of three shops named PP Fresh Flowers. They still use the strong formula of a lot of trade at competitive prices, but have also expanded their range with more exclusive flowers. They now specialize in funeral and wedding services and offer a wider range of exclusive flowers to meet customer requirements and be different from the competitors.

And then there's my cousin, he runs his own shop called Florissant. He once started in my father's shop, but now has his own successful business. His focus is mainly on exclusivity and online sales, working closely with shipping companies.

I think it's safe to say that entrepreneurship is in our genes and that we as a family have a great passion for everything that grows and flourishes.

We believe in a personal approach

PP Flowers is all about flowers, passion and a personal approach. We are proud to provide florists and retailers with the most beautiful flowers and plants. Our many years of experience and strong ties with growers enable us to offer an extensive range of top quality. We believe in personal service, customized solutions and a fair price. In addition, we consider sustainability important and therefore do everything we can to be the greenest wholesaler in the Netherlands. All together makes us more than just a wholesaler.

Our mission